Blackberry Dying Fast

Call it the "Social Media Revolution." Or "The fans strike back '. Better yet the "mass Mass Media Wars'!

In unprecedented twist young people – the lackeys and the masses – are no longer silently accept the global power of large corporations and are making their opinions felt, fast and viral.

Take the case of Harry Potter. The series is making history heftiest $ 4.5 billion in cash, the worldwide revenue office. His fans are a big part of that success, and although its producers, Warner Bros. has given the fans their respect, they underestimated the speed with which the tide may turn against them if the fans do not enjoy any decision they made.

A few hours after Warner Bros' decision in August 2008 to postpone the release of "Harry Potter and the Half-Blood Prince" to July 2009, hate mail and death threats began pouring in e-mail executives Warner Bros. 'private addresses distributed through the Web and messages of anger Youtube home videos flooded the Internet. The studio retreated with an apology and the promise that "Half-Blood Prince", now closer to opening the studio planned seventh Harry Potter film to be released in November 2010, not yet backpacks appease die hard fans who are still grumbling about it.

Then there is the effect of Twitter, the power to make or break tweets, which last week broke possession of Bruno. Offbeat comedy Sacha Baron Cohen is on an eccentric Austrian stylista made $ 30.4 million in its weekend opening. However the sharp drop Friday on Saturday at the box office numbers did not mean that apparently insipid comedy film written and gently washed it with the most viewers — fans just do not dig and they twittered heavily on disappointment leading experts to speculate and conjecture about Bruno being the first film to be defeated by the Twitter effect.

Another brand to be intimidated by the crowds of social media is Jamba Juice. Bliss is only being found in blackberry flavor shake as company struggles accusations of ripping off a concept ad cult cartoonist David Rees' Get Your War On The News was released on Twitter and the masses made their protests, but Jamba Juice has not said a seed … not answered in your on your website or Facebook page.

Clearly, brands, business and entertainment Juggernauts are more vulnerable to the masses, consumers, community of bloggers and twitter growing and have knowledge the growing influence of the media, and if they are not sure how to handle it or deal with its unbridled power.

Rohit Bhargava (http://www.fastcompany.com/blog/rohit-bhargava/influential-marketing href = "" target = "_blank"> Fast Company), says that the launch of a blog or a Facebook page or Twitter account is not the hardest thing for a large corporation to do – "The hard part is deciding how to use these tools. Ironically, the thing that most brands have to worry about is the negativity (already often fear), is indifference. The most common reaction "against the company sponsored media initiatives are the sounds of crickets embarrassing. No one visits and no one cares. "

Rohit corporations goes further and advice to understand your audience first. For first do what they did before they launched their product – research! Then, "Instead of focusing on your brand new blog or cool Facebook app again, the place to start is to figure out who are the people behind it. Find individuals who will be interacting on behalf of your brand in the media social, and then give them the tools and support to do it well. All companies that receive credit today to the media as well – Zappos, Dell, Comcast – have become comfortable with letting the people of your company to become the face of your brand. These are the voices that I often call "accidental spokespeople." Within them is the real secret to using the media to be a brand that really matters: providing a real human connection. "

Social Media is here to stay so corporations can ignore it at their own peril, evil it in your own death or approach, as you would any animal wild, slowly, quietly, calm and consistent and, thus, the media, whispering to master the best results. Peace Out!

About the Author:

I’m an outed Michael Jackson fan, I love cookies & cream ice cream, I hunt for bargain Sass & Bide sales and I produce TVCs and digital media campaigns to pay the bills – and I’ve had alot of fun pulling together crazy-hot concept ideas for clients like Fairfax Media, Gloria Jeans Coffees, Toyota, Lexus, Optus, NineMSN, E*Trade and most recently HP, Virgin, Fiat, Alfa Romeo and Advil. I love my life!
’m also crazy about the digital revolution. And in particular the underground movement of digital content spawners spearheading what I call “the silent army of organic architects”.
More on this on later. And ’nuff about me.

Article Source: ArticlesBase.com – Mass Mass Media Wars

You Are My Reason Ep 2 (part 1)