Google Android Mobiles

In just two months, Google has release in the smartphone market two new competitors brave against the iPhone: One Droid Nexus and Google did not go alone this battle and its partners Motorola and HTC Corporation, Verizon and T-Mobile.

Although only two months apart from the Droid Nexus One of the differences between the two of them are quite significant, but the most impressive of all is the difference in sales. If the Droid Motorola, known in European and Asian markets such as Motorola Milestone sold 250,000 units in its first week, according to the company's market analysis Flurry, Nexus One will not exceed the limit of 20,000.

At this point, many of us are wondering how does one look smart phone with a 3.7-inch AMOLED display, 5MP color camera, Bluetooth 2.1, Wi-Fi, Micro-USB, and a internal GPS antenna, as Nexus One failed to convince buyers.

One possible cause is the very high $ 529 (unlocked) price tag and a strategy marketing unhappy. If Verizon has invested $ 10 million to promote the Droid, aimed directly at the iPhone (remember the commercial I Do?) Google resolved to promote One Nexus and sell on its own website, which proved to be a User experience not very friendly. Some even say that the moment of release is not was a very inspired, Nexus One was released after the Christmas period, on January 5. If we add to all these customer dissatisfaction with the service offered Google, which is limited to e-mail, then the 20,000 units sold are fully justified.

Nexus One may not be as "magical" as its relative the Droid (remember "It's Magic" soundtrack?), but has a lot of great features, which can compensate for the lack of marketing strategy. One is the operating system Android 2.1 that brings the Gallery app makes it easy to view images, go to the fingers and "Live wall application" that uses 3D animation to a more real feeling.

In terms of hardware, Nexus One brings audiences a 1026 speech processor which, together with the two microphones are able to reduce background noise and give a superior sound quality. The memory capacity, the first 512 MB of DRAM can be expanded up to 32 GB, through the microSD slot. With a rechargeable battery that lasts up to 290 hours standby, and with a slim and curved, Nexus One is a noticeable presence in the smartphone market.

Thus, sales so far are just a curve on a graph and can not really represent the resources of the Nexus One

Wendy Brighton is a freelancer writer that activates on http://www.tuvabox.com and is passionate about travelling, music and gadgets.

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