Google Android Labs Nyc

Google recently announced its latest experiment from Google Labs, Google Fast Flip, which aims to provide a reading experience similar to flipping pages of a traditional newspaper or magazine. This is an attempt to smooth relations between Google and the newspaper industry that openly criticized the giant search engine.

Publishers argue that Google discourages readers from accessing an entire story as the snippets of headlines and news published on the search engine are enough to give readers a picture of what a story is about. And for most readers, the information gathered from the extracts is sufficient for the full story does not get exposure enough.

Features

News on-line reading is often problematic especially in sites that contain a substantial amount of graphics and other media. Fast Flip solves this problem by offering Internet users with a quick read through the news. Users can scroll through a collection of recent news items and other popular stories without having to deal with delays in the shipment. You can keep clicking through the articles until you find something of interest. Feeds from major labels can also be seen on the site.

Fast Flip also keeps track of your viewing history so it suggests themes, content and even journalists, you often like to read about. There is a "Like" button that appears on the page so you can bookmark your favorite stories. E-mail "button allows users to share content and recommendations for the exchange with their communities on-line for people who often make use of social networking sites should also find this convenient innovation.

There are also Fast Flip devices using mobile operating system Google Android. It is also available on the Apple iPhone. Tactile page flipping is especially the version steal mobile where you left or right to turn one article. The zoom feature also enables higher display resolution and beating an article shows details history.

Partners

For this project, Google has partnered with three dozens of publishers and some of them are heavy industry, which should give considerable credibility to the project. Included in the lineup of editors of The New York Times, the Washington Post, Newsweek, the Atlantic, Fast Company, ProPublica and lounge.

There is no word on whether or not Google plans to add more editors to programming.

What it Means

Google believes that this project is an effective solution to some of the problems that haunt the publishing industry today. One way to faster improvement in the reading of news encourage users to read more. This gives publishers the opportunity to attract new readers, possibly increasing their exposure to those already existing. Similarly, there is a revenue-generating resource that publishers earn a share of money from contextually relevant ads.

Observers Fast Flip say could also be a disadvantage for publishers as it would allow Google to access more of their content. If the reader feel that he has obtained an idea of what a story is about, reading behavior may not necessarily result in a click-through.

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