Google Android Strategy

When Apple launched the iPhone in 2007, they undoubtedly revolutionized the Smartphone, and raised the bar for other companies to follow in their footsteps. Many have tried, but neither been able to develop "the next iPhone" – this may change on January 5, 2010. This is the day Google plans to release the Nexus One, also known as "Google Phone", a movement that is holding the audience with anticipation and enthusiasm, and wireless providers doing a little uneasy.

The Nexus One is being hailed as an "iPhone killer", like any other smartphone that came before it. "Although it will be difficult in the short term any competitor of Apple, to match the 7.4 million sales of iPhones sold last quarter, analysts say that interest in the iPhone coming, and competitors are willing to swallow the new operators, "wrote David Goldman CNN Money. This is good news for Google, while the Nexus One has features and benefits that surpass the iPhone. The Nexus One will be sold on T-Mobile. As the number four wireless provider behind Verizon, AT & T and Sprint, the Google phone may T-Mobile to give a boost to be among the top three.

First, it was the BlackBerry Storm, RIM's first touch screen device, although he failed to take many customers as expected. The phone next big success was the pre Palm, another device with a lot of hype, but had little interest to the masses. In November, Google Verizon and Motorola teamed with the robot, which has really become quite popular, but has yet to surpass the number of iPhone users.

What makes the competition Smartphone so close today is the recent news from customers of AT & T, which are constantly dissatisfied with the service and coverage offered by the wireless company. Last week, iPhone users unhappy attended a flash mob in which they used the most data intensive applications in order to drain the coverage in their respective areas, trying to send a message to the AT & T that your network needs some serious improvements. With rumors of a Verizon, iPhone compatible in 2010 and the widespread unhappiness AT & T customers are now looking for something that is comparable to the iPhone and a wireless provider that can offer similar options, it is clear that AT & T is slowly losing its power.

Google is ready to take on these clients, many that are already established Google's own fans. Since the Internet giant has partnered with other companies to develop and include the smartphone operating system from Google, they have some experience in the area, has given them a foot in the door, and customers will have some familiarity with the system. Still, it is important to note that Google does not have experience in hardware. The their expertise lies in software, which can be problematic with this new phone.

With little information released about the Nexus One, the hype that we have to rely on the fact that it is coming from Google. Still, the question remains – what makes it different? Google Android has given us Maps navigation, an advance that even GPS systems can not offer. The iPhone is impressive apps that make it more than just a phone – can be a TV, a game system, a music player, even …

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Article Source: ArticlesBase.com – Google Heats Up Smartphone Competition

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