New Mobile Games Platform: Challenges and opportunities

This industry report
By 2008 the global market for mobile games had stalled. Growth the operator to distribute the mobile gaming market, which reached a peak of more than 50 percent in 2004 and 2005 it had fallen to 10 percent and is expected to fall to just 7 percent in 2009. Fragmentation of devices, and dominance of the top publishers' portals of the operators had created an ecosystem in which it was difficult for everyone but the greatest players to generate significant revenues. In July 2008, Apple launched its App Store, so the game quickly proved popular. With over 1 billion downloaded applications the first 10 months and 70 percent of the revenue goes to the publishers / developers, the iPhone platform business model and the App Store and the retail channel have shown that there is a significant market for mobile games outside the portals of the operators. ( target = "_blank" href = http://www.bharatbook.com/Market-Research-Reports/New-Mobile-Games-Platforms-Challenges-and-opportunities.html "> http://www.bharatbook.com / Market-Research-Reports/New-Mobile-Games-Platforms-Challenges-and-opportunities.html)

As this business model challenges the relationship between the operators and editors and smartphones, which can provide resources for advanced gaming, to grow in popularity, more players will try to repeat the success of Apple. Two platforms that have the potential to boost the market for mobile games portals out of the operators are Nokia N-Gage, and Google Android. Although none of these still have the combination of ingredients to be a true rival to the iPhone / App Store on the combination of mobile games. Despite the growth of new platforms, is the market for Java games that will to provide the most revenue. The smaller publishers, who were unable to achieve significant revenue with network operators, leave this space, the major publishers will presented with the chance to increase its dominance in this market.

This report includes:

* Historical analysis of the distribution operator the market for mobile games
* Evaluation of the iPhone App Store and the strengths and weaknesses
* Analysis of potential opponents for the iPhone: N-Gage and Android
* Discussion of the platform vendors, operators and the plans of the device manufacturers to respond to the success of the App Store
* Analysis of impact of new platforms in the top three publishers and how they respond
* Profiles of the major Western markets.

Main results:

* App Store Apple is already having a significant impact on the market for mobile games. Games for iPhone globally generated more than $ 100 million in revenue H2 2008 and took 10% of mobile games market in North America.
* The equipment manufacturers, operators and suppliers of launch pad for their own stores, seeking emulate the success of the App Store, Screen Digest predicts more games publishers to abandon or reduce the development of Java games for portals operators.
* Despite the growth of revenue in 2008, the impact of the new platform meant that the three main publishers of mobile content, games not able to increase its market share.
* While many players try to emulate the success of Apple's App Store, so far, none has the necessary ingredients to match Apple. Specific platform and on-premises application the device has the greatest chance of success in the mobile games.
* Although the application's business model shop and high-end platforms are attractive to publishers (best part of the revenue, the public more receptive, control over prices and capacity for innovation), the market operator and Java games will be distributed in the short to medium term, remains the largest market.
* Of the three major publishers, Gameloft has the best positioned to build on the momentum of new platforms have given the market, although EA Mobile, with its catalog of popular games company licensed and mother, and with the securities needed to match that success.

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